Apple has long applied a winning strategy in marketing – create well designed products, have a dedicated fan base, and let the hype build up before every product release.
This is also the case with the latest version of their iPhone. But what I found interesting is the term they coined – “Retina display” and the promo image accompanying it.
What made me wonder is if it was possible to turn this static image into a fully functional “Retina effect” with only jQuery and CSS. This is exactly what we are doing today.
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